Paste your Responsive Search Ad headlines. Get them scored on length against the
30-character cap, numeral use, CTA verb strength, brand-term use, and duplication
across the set - then see how they compare to what advertisers in your category
actually run.
No signup, no email
Runs entirely in your browser
Results as you type
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What your ad actually looks like
DesktopMobile
How you compare
Your headlines
0
Category
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Category benchmarks land with the headline report
Your scores above are live now. The side-by-side comparison - what advertisers
in your category actually run - switches on when we publish the headline
benchmark study. Every score on this page is computed by the same engine that
measures the dataset, so the two numbers are directly comparable.
Follow the blog to catch it.
Fix these first
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What this tool scores
Five things decide whether a Responsive Search Ad headline set gives Google something
to work with. The analyzer scores each one from 0 to 100 and weights them into a
single number.
Dimension
Weight
What it measures
Length vs the cap
25%
How much of the 30-character allowance you use, whether you mix short, medium, and near-cap headlines, and whether anything breaks the cap outright.
Duplication
25%
Exact duplicates, near-duplicates that reshuffle the same words, and how much of your vocabulary repeats across the set.
CTA verb strength
20%
How many headlines carry an action verb, how strong that verb is, and whether it leads the headline instead of hiding mid-sentence.
Numeral use
15%
Prices, percentages, counts, and years. A number makes a claim checkable, but a set that is all numbers reads like a spreadsheet.
Brand-term use
15%
How many headlines name your brand. Skipped unless you enter a brand term.
On top of the five scores, the analyzer flags headlines that will not serve at all:
anything over 30 characters, exclamation marks, repeated punctuation, and all-caps
text all break Google's editorial rules. A set containing those is capped below a
passing grade no matter how the five dimensions average out, because a headline that
gets disapproved is worth nothing regardless of how well it is written.
Ten rewrites and what each one fixes
Every pair below is scored by the same engine running at the top of this page -
the character counts and verb tiers are measured, not asserted. Click any pair
to load it into the analyzer and see the full breakdown.
Swap the superlative for a measurable claim
Best CRM Software
Cut Reporting Time By 60%
Trade a soft verb for a transactional one
Learn More About Our Plans
Compare All 4 Plans Free
Delete the filler and spend the characters
Click Here To Get Started
Start Your Free Trial Today
Put a price where an adjective was
Affordable Pricing
Plans From $29 A Month
Lead with the outcome, not the company
We Help Teams Work Better
Ship 2x Faster With Acme
Qualify a generic term so it earns its slot
CRM Software
CRM Built For Field Sales
Replace the claim with the evidence
Great Customer Support
24/7 Support, 3-Min Replies
Drop the exclamation mark Google disapproves
Sign Up Now!
Sign Up Free In 60 Seconds
Turn a vague quantity into a number
Trusted By Many Companies
Trusted By 5,000 Teams
Cut it back under the 30-character cap
Our Software Is The Best Solution For You
The CRM Ops Teams Pick
Which verbs the analyzer counts as a strong CTA
Not every verb pulls the same weight. The analyzer sorts them into three tiers and
scores a verb higher when it opens the headline, because an imperative that leads
reads as an instruction rather than a description. This is the exact list the
scorer uses.
Why the benchmark matters more than the score
Any tool can tell you a headline is 18 characters. That is arithmetic. The question
worth answering is whether 18 characters is short for your category - and
that takes a dataset of real ads, not a rule of thumb.
We collect Google Ads headlines from the
Google Ads Transparency Center,
measure them with the exact engine that scores your input, and group the results by
category. Legal advertisers write differently from ecommerce advertisers, who write
differently from B2B SaaS. A single global average would hide the only comparison
that helps you.
That means the comparison is like-for-like: the same character counter, the same CTA
verb tiers, the same duplicate detection, applied to both sides. It is not your
numbers next to someone else's methodology.
How to use the results
Clear the critical fixes first. Anything that will be rejected or disapproved is wasted work until it is fixed.
Fill the slots. A Responsive Search Ad takes 15 headlines. Most accounts run 5 or 6 and wonder why Ad Strength is poor.
Break up the near-duplicates. If two headlines share most of their words, one of them is not earning its slot. Change the angle, not the word order.
Close the length gap. If your average sits well under your category's, you are leaving free ad real estate unused on every impression.
Re-run after editing. Scores update as you type, so you can see a rewrite land before you paste it back into Google Ads.
Where to get headlines worth benchmarking against
The fastest way to improve a headline set is to read a few hundred that already run
in your auction. The
CompetitorAd Chrome extension
pulls every ad a competitor runs across Search, Display, YouTube, and Shopping, then
exports the headlines to CSV. Paste that CSV into this analyzer to score a
competitor's set the same way you just scored your own.
Score your competitor's headlines next
Pull every ad a competitor runs, export the headlines, and paste them above to see what they do differently.
Each Responsive Search Ad headline is capped at 30 characters, including spaces.
Google rejects anything longer, so a headline at 31 characters never serves.
Descriptions are capped separately at 90 characters.
How many headlines should a Responsive Search Ad have?
A Responsive Search Ad accepts up to 15 headlines and needs at least 5 to run.
Aim for 8 to 15 genuinely different headlines so Google has real options to test
across placements and queries.
Do exclamation marks work in Google Ads headlines?
No. Google's editorial policy does not allow exclamation marks in Search ad
headlines, and a headline containing one gets disapproved. Repeated punctuation
such as multiple question marks or ellipses is also disallowed.
Why do duplicate headlines hurt a Responsive Search Ad?
Google assembles each impression from your headline pool. Two headlines that say
the same thing in different words take up two of your 15 slots but give Google
only one message to test, which narrows the combinations it can build and drags
down Ad Strength.
Does the headline analyzer send my ad copy anywhere?
No. The scoring runs entirely in your browser. Your headlines are never uploaded,
logged, or sent to a server - you can disconnect from the internet after the page
loads and the tool still works. The only thing stored is a copy of your last input
in your own browser, so the page remembers it when you come back.
Should every Google Ads headline use all 30 characters?
No. Google fits headlines into slots of different widths depending on device and
placement, so a set of all-maximum-length headlines gives it nothing short to
choose from. Mix short, medium, and near-cap headlines - and avoid leaving the
whole set far under the limit, which is the more common mistake.
Can I preview what my Google Ads headlines will look like?
Yes. Paste your headlines and the analyzer renders a representative Search ad for desktop and mobile, using your own headlines and brand. Google assembles Responsive Search Ads per auction, so no preview can show the exact combination a given searcher sees - shuffle through a few to check that your headlines read well in any order, because that is the real constraint.
What counts as a strong call to action in a Google Ads headline?
Transactional imperatives - Get, Start, Book, Try, Buy, Claim, Compare - ask the searcher to do the thing. Consideration verbs such as See, Learn, Discover and Explore ask for a look instead, and vague ones such as Visit or Click Here spend characters without promising anything. Position matters too: a verb that opens the headline reads as an instruction, while the same verb buried mid-sentence reads as description.
Why did my headlines score badly when the copy looks fine?
Two things cap the score regardless of copy quality. Headlines Google will reject or disapprove - over 30 characters, exclamation marks, repeated punctuation - cannot serve at all. And a set with only two or three headlines gives Google almost nothing to combine, so it cannot be rated Strong however well each line is written. The score note under the ring says which limit applied.
Does a higher score here mean a better Google Ads Ad Strength?
They measure overlapping things but they are not the same. Ad Strength is Google's own rating and factors in keyword relevance and your account's data, which this tool cannot see. What it does cover is the mechanical part Ad Strength also rewards: headline count, distinctness, and making use of the character allowance. Fixing those usually moves Ad Strength too.